Under the general supervision of the School Principal, the Director of Enrollment and Marketing II is responsible for planning, leading, and organizing the development and implementation of a results-oriented marketing and communication plan which leads to increased enrollment through new student recruitment and retention of current students in support of the school’s mission and goals. This position requires frequent interactions in the surrounding community and requires the ability to work non-standard hours, including weekends and evenings, with flexible availability.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING (and other duties as assigned):
Enrollment: Develop, implement, and manage the new family/student recruitment plan and the family/student retention plan. Duties and responsibilities include, but are not limited to:
Initiate and develop relationships between prospective families and the school.
Develop and implement strategic and tactical processes for student recruitment with particular focus on preschool, transitional kindergarten, and kindergarten grade levels.
Reach and/or exceed all the recruitment goals for prospects, inquiries, acceptances, and new student enrollments.
Develop and implement a calendar of outreach events and ongoing encounters with prospective families outside of the school campus to raise awareness of the school.
Engage and support prospective families from inquiry through enrollment.
Develop and facilitate a compelling campus visit program for prospective parents.
Facilitate the involvement of current parents and students in the recruitment strategy.
Coordinate school representation at parish and external community events, including evenings and weekends, as needed.
Support the planning and implementation of school community-building non-fundraising events.
Maintain multiple channels of communication including but not limited to email marketing, phone calls, and in-person encounters.
Support the principal in conducting listening sessions and annual online parent surveys to strengthen the school community experience.
Schedule and participate in exit interviews with families of graduating and withdrawing students.
Partner with the principal to facilitate the involvement of all faculty and staff in the recruitment and retention process.
Track, analyze, and evaluate recruitment and enrollment data to strengthen the recruitment process and ensure metrics in alignment with private school standards for recruitment and retention.
Report weekly on the progress toward recruitment goals to the principal.
Marketing and Branding: Oversee all marketing efforts to ensure a positive perception of the school in the broader community including, but not limited to:
Develop and implement a comprehensive marketing plan for the school that includes, but is not limited to:
An internal marketing strategy to reinforce the school’s core brand messages within the school community.
An external marketing effort, including promotional materials, advertising, and presence in the community that will generate increased awareness of the school within all its target audiences.
An effective word-of mouth strategy that will create positive internal and external buzz for the school.
Develop and implement a comprehensive branding effort to present a clear, consistent, effective, and positive school image.
Utilize web-based marketing strategies to increase the school’s online presence, including the effective use of social media, that includes but is not limited to:
Publishing engaging, powerful photos, stories, and videos of students, families and faculty.
Posting outward-facing content at least five (5) times each week on the key social media channels, Facebook, and Instagram.
Posting inward-facing content at least weekly on the school’s internal communication channel.
Refreshing and updating the school’s website and Niche account monthly.
Ensuring new positive reviews are added to digital profiles on Niche, Yelp, Google, GreatSchools, and other online sites. Reviewing posts and responding as needed to negative reviews.
Build a network of relationships with external organizations.
General: Contribute to a positive school and diocesan environment by:
Collaborating with classroom teachers and school leaders to highlight school programs.
Communicating professionally and effectively.
Attending school events and engaging in diocesan professional development.
Meeting with the school principal on a regular basis.
Partnering with parent groups, as needed.
Other Duties & Responsibilities:
Act as a role model of professionalism in a Catholic environment.
Support the philosophy, policies, and goals of the school, as well as the decisions made by the Principal and Administrators.
Ensure the health, safety, and welfare of all students.
Adhere to all policies and procedures as outlined in the school and diocesan handbooks.
Work as part of a team
Attend faculty, administrative, and all other meetings as requested.
Vision, Strategy and Leadership:
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Ability to prioritize tasks and to delegate them when appropriate.
Collaboration and Communication:
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
REQUIRED SKILLS/ABILITIES:
Capacity to initiate and nurture relationships with prospective school families and between current school families.
Understanding of marketing principles.
Understanding of and experience with a variety of social media platforms and how each can support the school’s mission and marketing efforts.
Understanding of and ability to use graphic design platforms.
Ability to gather and analyze data to set direction.
Ability to project manage, organize, delegate, and prioritize with high-energy as a self-starter in an atmosphere in which time sensitive deadlines and interruptions are the norm.
Ability to create long range plans and manage the daily details of implementation.
Ability to work non-standard hours, including weekends and evenings, with flexible availability.
Ability to work independently and with a sense of immediacy.
Ability to lead a team.
Outstanding interpersonal skills with a strong customer service focus (internal and external).
Ethical and discreet team player.
THIS POSITION SUPERVISES (OTHERS): Event volunteers including, but not limited to, parents, staff, and vendors.
QUALIFICATIONS TO PERFORM THE JOB SUCCESSFULLY:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, ability, or physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Education and Experience:
Bachelor’s degree, required.
Bachelor’s degree in business or marketing, preferred.
Five years of recruiting, marketing, or communications experience, preferred.
Experience in Catholic education, preferred.
Leadership Skills:
Coaching/Mentoring
Language Skills:
Excellent written and oral communication skills with an ability to effectively communicate with all stakeholders of the school.
English required
Bilingual (English/Spanish or English/Vietnamese) preferred
Technical Skills:
Proficient in Word, Excel, PowerPoint, and Google applications.
Experienced with email marketing systems such as MailChimp or Constant Contact.
Skilled in cell phone photography, videography, and editing.
Proficient with Facebook and Instagram.
Experience with website strategy, management, and maintenance.
Physical Demands:
Ability to perform tasks involving sitting, standing, walking, reaching, lifting, repetitive motion, bending, stooping, crouching, climbing, stretching, twisting
Capability to operate standard office equipment such as copiers, personal computer, smart cell phone, and alarm system
Can lift 25 lbs. in compliance with safety standards
Level of vision, hearing, speaking required
Other Requirements:
Able to work evenings and weekends
Must have an understanding and acceptance for the mission of the Catholic Church.
Must support the teachings and values of the Catholic Church and its mission and act as a Minister of the Faith
Salary Range: $82,288.71 – $95,259.12 per year based on education and experience.
How to Apply: Interested candidates should submit a cover letter and resume at lara.deguzman@dsj.org
