Job Summary:
The Director of Communications is focused on helping St. Mary Parish and School grow by engaging parishioners, and non-parishioners within the geographic parish boundaries of St Mary Hales Corners. The ideal candidate is a professional who can help develop our brand and champion the mission of the Parish while enhancing our reach through multiple coordinated communication channels.
Knowledge, Skills, & Abilities:
K: Knowledge
Practicing Catholic required
Bachelor's degree or equivalent experience required Marketing, Graphic Design or Communications
Three years of experience in Marketing, Advertising and Brand Development including relevant Social Media experience.
Supervisory experience preferred
Working knowledge in MS Office and Google products required
S: Skills
Able to lead prayer in small and large group settings
Comfortable discussing faith
Professional working attitude and collaborative approach
Strong verbal and written communications skills
Strong organizational skills
Strong planning and organizational skills
Strong logistical skills and the ability to manage competing priorities
Strong technology, social media and website management skills
A: Abilities
Ability to multitask and prioritize
Ability to make decisions, attentive to details, and troubleshoot
Ability to maintain confidentiality
Ability to maintain a professional office atmosphere
Ability to build, support, and grow teams of engaged volunteers
Ability to develop and implement communication plans
Duties and Responsibilities:
Develop a marketing plan for growth and vision of the Communications Ministry with staff and volunteers to help St. Mary Catholic Faith Community grow both in the school and parish community.
Marketing Strategy:
Develops and ensures consistency in brand identity
Develops and maintains annual communications calendar
Standardizes messages achieving synergies across all communications media and methods.
Collaborates in the planning and development of marketing materials for:
Pastoral Council
Finance Council
School Advisory Commission
Stewardship Commission
Discipleship Commission
Spiritual Life and Worship Commission
Assists other ministries in developing marketing materials.
Ensures effective use of external and external methods of communication and coordinates postings across media (TV, print, mail, website Focknotes etc).
Social Media
Develop and implement a social media strategy.
Oversee all parish and school social media accounts.
Ensure mission focused information is posted timely and daily and consistently
Develops and implements metrics to gauge the success of postings
Website
Oversee the parish and school websites
Promotes website as an effective communication tool
Creates and updates content
Directly seek and publish materials from Pastor, Directors and Principal
Parishioner Engagement Responsibilities:
Champion the mission of the parish to grow disciples internally and externally
Enhances effectiveness through volunteer engagement in the Communication Ministry. Recruits, screens, trains, and develops communication ministry.
Develops, monitors and maintains a marketing production process
Endures communication teams stay on brand
Develops, manages and maintains a library of video and photos
Coordinates event publicizing opportunities, mobilizing volunteers ensuring we capture relevant social media info (photos / video) for posting after events
Engages broader community beyond parish to grow parishioner base
Planning Responsibilities:
Develop brand consistent calendar of communications for all Parish teams (Liturgy, Discipleship, School, and Administration)
Assist Directors and Principal to amplify the messages of our missions while coordinating frequency and timing across our audiences.
Administrative Activities:
Measures effectiveness of all marketing efforts to strategic plan goals
Proposes, manages and complies with annual communications budget
Manages contracts for website and printing
Ensures all communications reflect Catholic Identity
Keeps Parish Staff informed
Other Responsibilities:
Collaborates and acts as a resource for staff and parish meetings
Fosters positive public relations in and outside the parish/school
Attends respective Archdiocesan and Deanery workshops/programs, as directed
Other duties as assigned
