DIOCESE OF ALLENTOWN
Sacred Heart School, West Reading
Position Description
Job Title: Advancement Director
FLSA: Non-Exempt
Job Status: Full-Time
Reporting Functions: Reports to School Principal
Job Function: The Advancement Director is responsible for the overall planning, management, coordination, and evaluation of the enrollment management, development, communications and constituent/public relations programs of the school - activities that create a supportive climate for enrollment and fundraising. This is all in an effort to provide sufficient resources to insure the School can achieve its mission.
Duties and Responsibilities:
Governance and Strategic Planning
- Promote understanding, acceptance and support of the vision and mission statements, and objectives of the school
- Set priorities to meet annual goals
- Work closely with the Pastor and the principal to set and achieve goals and objectives
Enrollment Management
- Responsible for the planning, management and implementation of the marketing, recruitment and retention of students. This includes but is not limited to open houses, campus visits and tours, re-registration, brochure creation, etc.
- Working closely with key volunteers, coordinate the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the programs of the school.
- Plan, collect data, make projections and report enrollment management data.
Development
- Responsible for the planning, management, and implementation of all fundraising and friend raising initiatives.
- Plan, manage, and implement annual giving, major gifts, and events. This includes, but is not limited to: prospect identification and research, cultivation, solicitation, gift processing, acknowledgments and stewardship.
- Educate and engage key volunteers (i.e. Home and School Association) in implementing mission based fundraising.
- Works to create and support a culture of philanthropy within the school.
Communications
- Responsible for setting and maintaining professional writing and design standards for school communications. This includes, but is not limited to:
- Print publications including school newsletter/magazine, marketing materials, giving program brochures, and direct mail pieces
- Electronic communications including website and email
- Media relations including advertising and press releases in local newspapers, local media coverage of school events.
Constituent Relations
- Identify, recruit, and engage volunteers including: prospects, parents, alumni, grandparents, clergy students, faculty and administrative staff, etc.
- Volunteer planning and management
- Work closely with the Home and School board, staff and volunteers to assist them in their activities
Operations
- Database planning: data acquisition and management
- Database management: oversee the management of databases as it relates to enrollment management and development, especially the updating and maintaining of the alumni database
- General office processes and procedures
- Any other duties assigned by the principal.
Additional Conditions for Employment
Due to the nature and mission of the Catholic Church, all employees are bound to exhibit respect for the teachings and discipline of the Church regarding matters of faith and morals, including maintaining a lifestyle that is in conformity with the teachings of the Catholic Church.
Educational Requirements:
- Bachelor's degree in related field strongly preferred
- Experience in a parochial or not-for-profit environment preferred.
- Experience in enrollment management, development, sales, marketing, communication, and/or volunteer management.
Other Requirements:
- Ability to appreciate and communicate a passion for Catholic elementary education
- Demonstrated leadership and effectiveness in developing and accomplishing organizational goals
- Ability to build a team, effectively recruiting and managing volunteers
- Superior communication skills, ability to conceptualize and execute strategic plans, the ability to interact confidently and effectively with school staff, students, donors, trustees, school administration, the media and alumni
- Working knowledge of Microsoft Office (Word, PowerPoint, Excel) and the Internet
** Must have clear records of Pennsylvania State Police Criminal Record Check (PATCH), Pennsylvania Child Abuse History, and Federal Bureau of Investigation Criminal Background Fingerprint Check as required under Commonwealth of Pennsylvania's Act 153 of 2014 (No less than 1 year old.) As well as attendance at the online Protecting God's Children class and Mandated Reporter Training.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.
Physical Demands: While performing the duties of this job, employees are regularly required to sit, stand, walk, and stoop. Must be able to talk and hear, both in person and by telephone. Use of hands to perform standard classroom duties and use office equipment is required. Reaching and lifting up to 10 pounds is also required. Vocal communication is required for expressing or exchanging ideas by the means of spoken word; hearing is required to perceive information at normal spoken word levels; visual acuity is required for preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities.
Working Conditions: Normal school setting, Full-time position, 35 hours per week; 7:30 AM to 3:00 PM. May be required to work beyond normal working hours and weekends for meetings, preparation for events, and galas.
Interested applicants must submit a cover letter and resume through iSolved Hire or to the following:
Principal Joan McNeil
EOE M/F/D/V
