The Manager of Marketing (MM) collaborates closely with the Publisher to formulate and implement strategic processes for growing the PBM/FSP apostolate to reach the most people with the Gospel message using the most modern and efficacious means of communication. The MM advocates for consistent, clear, branded messaging promoting PBM/FSP in print and digital media. By continually studying and updating on trends, Catholic content creators, marketing and sales strategies, and best practices, the MM fosters a working climate for collaborative creation of excellent content.
REPORTS TO: the Publisher
COLLABORATES WITH: Editorial, Design, Sales, Shipping, Production, Studios, Webstore, Administration, Book Center Managers, Mission Advancement, National Vocation Office
SPECIFIC ACTIVITIES:
• Manage, oversee, and drive projects to on-time, on-budget, and on-objective completion
• Drives implementation of marketing strategy
• Maintains calendar of marketing events/initiatives
• Fosters customer relations on the trade and consumer levels
• Coordinates efforts of all Marketing team members:
• Working to create and implement marketing strategies to increase the reach and impact of PBM productions
• Ensures each team member understands team goals and how their work contributes to reaching these goals
• Calls and facilitates weekly marketing team meetings, involving onsite and offsite team members equally
• Collaborates with other publishing house departments and the publisher:
• Participates in the Product Development Cycle in order to give marketing perspectives and insight into potential and new titles and media projects
• Coordinates marketing design needs/workflow in communication with Design Manager
• Coordinates online marketing of PBM titles with Webstore Manager
• Meets with Publisher and Editorial manager regularly in order to coordinate efforts
• Attends monthly publishing house manager meetings, called by the Publisher
• Spearheads annual Publishing House Visioning Meeting in the first quarter of the year
• Involving members of the marketing team
• In communication with the publisher and other managers
• Spearheads annual Publishing House Check-In Meeting in the third quarter of the year, to verify progress on goals and action items set at Visioning
• Involving members of the marketing team
• In communication with the publisher and other managers
• Creates marketing budget, in communication with publisher and subject to admin and provincial approval, and tracks marketing expenses throughout the year
• Utilizes feasibility reports, runs marketing analyses, and makes use of other reports at the service of the PBM team
• Ensures integrated and goal-aligned promotional and brand messaging of PBM/FSP through regular communication with publisher, Mission Advancement, National Vocation Office, webstore, book centers.
• Collaborates in overseeing PBM presence and promotions at national tradeshows
• Collaborates on and oversees the costs of promotion and branding, and analyzes trends in customer spending
• Responsible for managing and overseeing digital efforts including analysis, lead generation, social media, website, and affiliated web platforms.
JOB COMPETENCIES:
KNOWLEDGE/EXPERIENCE
• Strong understanding of Catholic faith required
• Experience in the book publishing industry preferred
• Experience of traditional and new marketing strategies
• Proficiency in principles of advertising and promotional design
• Ability to understand and coordinate an integrated marketing and sales strategy
• Ability to monitor costs, budgets, feasibilities, and strategies in view of sustainable growth
SKILLS
• Facilitate and participate in collaborative work within deadlines
• Receive and implement information from feedback and criticism
• Motivate, mentor, and learn from team members
• Work with team to set, implement, and evaluate strategic goals and calendars
• Delegate and coordinate key functions needed to effectively implement promotional strategies
• Create, analyze, adjust spreadsheets, schedules, procedures, processes
• Analyze effectiveness and adjust promotional strategies and assets based on
larger visual and written brand narrative
