Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Freelance Graphic Designer

We're seeking a highly organized and creatively driven Freelance Graphic Designer to join our in-house creative team. This role is ideal for someone who has hands-on experience creating elevated, performance-driven digital assets and thrives in a fast-paced, collaborative environment.

You'll be responsible for designing visual content across a range of digital channels — including email, paid media, e-commerce, social, and video content — helping to shape how customers engage with our brand every day.

Key Responsibilities

Design high-impact creative assets across email marketing, paid social/display, web assets, and landing pages
Support the creation of motion graphics and short-form video content for social and digital marketing
Execute campaign concepts, seasonal launches, and evergreen brand moments that align with marketing objectives
Partner with cross-functional teams (e-comm, brand marketing, growth/lifecycle) to deliver assets that are on-strategy, on-time, and on-brand
Maintain consistent visual standards and brand guidelines across all formats
Prioritize and manage multiple projects at once — balancing speed, quality, and feedback
Contribute to creative testing (A/B variants) and performance-based design iterations
Develop print materials including in-store signage, flyers, catalogs, and other retail collateral across physical and digital spaces
Create and maintain decks for internal presentations, marketing strategy meetings, and concept proposals
Collaborate with the team to swipe for inspiration, curating concepts from competitors, industry trends, and visual references to support new developments and campaign ideas

Qualifications

4–6 years of professional graphic design experience, ideally within fashion, retail, or consumer lifestyle brands
Strong portfolio showcasing digital-first design, including email, web, paid media, and social — with bonus points for motion/video work
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and After Effects or Premiere Pro
Confident working with Figma
Skilled in layout, typography, color theory, and brand storytelling
Proven ability to manage time and deadlines independently while working in a high-volume, fast-paced environment
Comfortable receiving and applying feedback from multiple stakeholders
Strong experience with print work, packaging, and illustrations

Work Environment & Benefits:

Hybrid schedule: 3 days/week in our LA-based office, 2 days remote
Be part of a growing brand that values creative excellence, innovation, and collaboration
Access to mentorship, and career growth opportunities within a creative-led company culture
3-month, full-time freelance with temp-to-perm opportunity

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

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Freelance Graphic Designer