JOB SCOPE:
The Director of Development develops, plans, and oversees or implements all facets of PCW's efforts in the areas of fundraising, donor relations, marketing, and public relations. The Development Director works with the Executive Director to establish the Annual Budget, which is approved by the Board. The Development Director is expected to meet or exceed the Income goals set forth in the Budget while managing Development-related expenses within budgetary guidelines. All activities of the Development Director must be consistent with the Catholic-centric Mission and Values of the organization as the staff members engages with PCW's donors, supporters, and volunteers, including individuals, corporations, other organizations, and churches.
GENERAL DUTIES:
Fundraising:
1. Develop an Annual Fundraising Plan to reach the budgeted Income goals, which is approved by the Executive Director.
2. Develop, implement, and manage all aspects of periodic donor appeal mailings (e.g., Mother's Day card, Lottery for Life, Donor Newsletters (2x/year), Christmas card) consistent with Income and Expense goals/budget.
a. Use applications (such as InDesign) to mock-up creative pieces for appeals
b. Develop and select the target mailing list for each event/appeal, using the donor database (eKYROS) with a goal to achieve Income goals in the most efficient manner possible (i.e., only mail to targeted donors based on donor history and profile)
c. Work with third-party vendors (such as Deerfield Printing) to finalize creative pieces and implement through the printing process
d. Coordinate with volunteers to finalize mail prep activities, such as folding, stuffing, and sealing
e. Arrange delivery of the mailing pieces to the 3rd party mailing house and manage all aspects appropriately
f. Utilize e-mail marketing and social media outlets (Facebook, Twitter, LinkedIn, YouTube) to support, enhance and expand the appeal's impact
3. Develop, implement, and manage all aspects of fundraising events (e.g., Spring Luncheon, Annual Banquet; Online Giving Day, Golf Classic) consistent with Income and Expense goals/budget.
a. Use applications (such as InDesign) to generate creative pieces for event invitations
b. Establish sponsorship levels for events (when applicable) and manage all aspects of securing sponsorships from targeted donors and businesses/organizations
c. Create and coordinate distribution of mailed invitations and promotional materials
d. Utilize e-mail marketing and social media outlets (Facebook, Twitter, LinkedIn, YouTube) to support, enhance and expand the event's impact
e. Coordinate and manage all aspects of supplemental fundraising activities within events, such as drawings, raffles and games of chance
i. Secure in-kind donations from individuals, businesses and other organizations via appeals made by mail, e-mail, and phone calls
f. Implement the inclusion of Events on the PCW supporter website
g. Manage and coordinate all event details, including site selection and management, video scripting, content development and production (if applicable), A/V coordination and vendor management (if applicable), guest seating assignments, guest management on-site during event, and volunteer and staff role assignments and management
h. Work with Executive Director to manage all aspects of Online Giving Day, including theming and promotion
i. For all events, lead the effort to track, review, and take note of any lessons learned to enhance future events
4. Oversee all aspects of the Baby Bottle campaigns in local Churches in coordination with other PCW staff, church staff and volunteers
5. Manage and implement all appropriate initiatives associated with PCW's fundraising partners, such as Kroger Plus Card, Charity Mobile, Jet.com, RoundUp App, Giving Assistant and all appropriate vendors identified
6. Support the Executive Director in their successful attainment of Major Gifts through the provision of donor information, top donor analysis, content creation and other duties as applicable
7. Identify, pursue and secure Grant opportunities from appropriate sources in support of Program- and/or organization-specific funding needs and initiatives
8. Develop, implement and manage any other fundraising initiatives as assigned by the Executive Director and/or Board, as deemed appropriate and necessary
9. Manage all aspects of job duties, training, and interview assistance for the social media manager intern position.
Donor Relations:
1. Manage all aspects of donations from appeals, mailings, events, special events, baby bottle campaigns, memorial gifts and any/all sources of donor-provided Income
a. Oversee process of taking in donations and entering into donor database (eKYROS)
b. Provide receipt letters to donors in a timely manner (weekly or more often as preferred)
c. Provide personalized thank you notes (either handwritten or emailed) for all donors as much as possible, delegating the writing of notes when needed
d. Implement acknowledgements, as appropriate, for special appeals (e.g., Mother's Day cards), memorial gifts, and similar situations
2. Implement the IRS-required Year-end Donation Summary to all applicable donors (i.e., those with $250 or more in deductible contributions annually)
a. Develop, create, and implement an Annual Report to provide to top donors with the Year-end Summary
3. Manage all donor inquiries and address any issues, concerns or information needs to ensure a positive image of PCW and enhance donors' likelihood to continue and/or increase future support
4. Ensure the appropriate management of all donor records and implement appropriate measures to ensure the confidential handling of all donor records and information
Marketing & Public Relations:
1. Manage all aspects of PCW's marketing and advertising efforts targeted to current and prospective donors and volunteers
a. Manage content creation and implementation of annual campaign on Sacred Heart Radio
b. Evaluate the effectiveness of the campaign and provide recommendations to enhance, change or cancel such marketing/advertising efforts
c. Create and/or enhance printed donor/supporter brochures and other promotional materials
2. Develop and implement/distribute Press Releases as appropriate pertaining to key fundraising events, PCW initiatives/news or other content as deemed appropriate by the Executive Director
3. Manage relationship with Choose Life Marketing for client-oriented marketing efforts
a. Review and approve CLM-written blog posts for client site
b. Manage aspects of client site not handled by CLM
4. Manage all aspects of connection between PCW and the general public via the PCW websites and applicable social media platforms (e.g., Facebook, Twitter, LinkedIn, YouTube, Instagram)
a. Manage the relationship with the website platform provider/vendor
b. Implement all necessary website edits and updates
c. Create and implement appropriate content for the website and all appropriate social media outlets
Other Responsibilities:
1. Work cooperatively with the Executive Director, Board and all PCW staff and volunteers in the successful implementation of all duties consistent with Catholic values
2. Represent PCW professionally and appropriately in all encounters with clients, donors, volunteers, supporters, church contacts, clergy, vendors, and the general public
3. Review, analyze, and monitor all duties and responsibilities to improve, enhance, modify or terminate initiatives as deemed appropriate in keeping with the Development Director's Income and Expense management goals
4. Accept and implement other duties as assigned by the Executive Director
5. Provide Development Updates for the purposes of supporting the Executive Director at Board meetings
6. Support Board management and development goals as assigned by the Executive Director
7. Support the Board's efforts pertaining to strategic planning, goal setting, budgeting and other duties as assigned
QUALIFICATIONS/COMPETENCIES:
The Development Director should possess the following key qualifications and skills in the execution of all assigned duties as outlined in the Job Description:
1. Be ardently pro-life and passionate about the mission and ministry of Pregnancy Center West. Be honest. Operate with integrity. Maintain confidentiality in the management of donor and client records/data. Be flexible, collaborative, and cooperative in working with other staff, volunteers, donors, and supporters.
2. Have strong communication skills. Be an effective writer for the purposes of marketing the Center, implementing fundraising efforts and communicating to the general public. Be personable, friendly, and lucid in all written and verbal communications with donors, prospects, clients, vendors, volunteers, staff, and others.
3. Have a track record of effective project management. Be able to manage multiple projects simultaneously while ensuring successful outcomes in a timely manner and within budgetary expectations.
4. Have PC skills in the utilization of M/S Office Suite products (Word, Excel, PowerPoint, Publisher) or similar/transferable skill sets. Have knowledge of or the ability to learn and effectively utilize specialized software and applications for donor management (eKYROS), website and e-mail marketing management (WordPress and Mailchimp), basic graphic design for material mock-ups (InDesign), basic photo editing (Photoshop), and other tools as appropriate.
5. Be proficient in the effective utilization of social media (Facebook, Twitter, Instagram, YouTube, LinkedIn) for the purposes of building and maintaining awareness of PCW's program/services, fundraising initiatives, volunteer needs, and overall awareness/support.

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