Kind Behavioral Health is a leading provider of Applied Behavior Analysis services, dedicated to improving the lives of children with Autism Spectrum Disorder. We provide life-changing treatment to children with ASD, providing outstanding quality care, and delivering exceptional clinical outcomes, in an environment in which all are encouraged to THINK BIG, HAVE FUN, DO GOOD, and BE KIND. We deliver treatment through individualized plans of care, and target socially significant behaviors, enabling the clients we serve to lead more independent, fulfilling lives.

The Partner Relations & Brand Coordinator supports marketing and referral development efforts to increase awareness of Kind Behavioral Health’s services. Reporting to the Chief Business Development Officer, this role helps maintain referral partnerships, assists with marketing outreach, and provides administrative and operational support to the business development team. Given KBH’s size and growth, this role offers significant exposure to high-level strategy and hands-on experience beyond a typical entry-level position. The incumbent will be expected to take initiative, manage referral networks, and contribute directly to business development initiatives.

Our ideal candidate is based near our corporate office location in Raleigh-Durham, NC, but we have flexibility for remote or hybrid work for the right person!

Marketing & Outreach Strategy

Develop and contribute to marketing efforts that strengthen brand awareness and increase referrals.
Coordinate and execute events, conferences, and networking opportunities.
Research and analyze industry trends and local market opportunities to inform outreach strategies.
Monitor, track, and report on marketing campaign performance, summarizing key insights for leadership.
Collaborate with external agencies and vendors to execute outreach materials and activities.

Referral & Business Development

Build, maintain, and expand a database of referral sources, such as pediatricians, schools, and therapists.
Schedule, prepare, and participate in meetings, calls, and events with referral partners.
Communicate effectively with referral sources regarding service availability and intake processes.
Organize and manage partner contact lists and outreach records, ensuring accuracy and efficiency.
Plan, coordinate, and facilitate Lunch & Learn events and educational sessions for referral partners.
Coordinate and schedule diagnostic evaluations with external vendor partners, including planning onsite events at our office and managing referrals to their clinics for both in-person and virtual appointments.

Content & Branding

Create, develop, and distribute marketing materials for outreach campaigns.
Refine and enhance promotional presentations and branding initiatives to ensure consistency and impact.
Curate and organize social media content and clinic success stories to support digital engagement.

Database & Compliance Management

Update, maintain, and optimize CRM and referral tracking systems.
Analyze and compile referral trends and data for business development reporting and decision-making.
Ensure compliance with HIPAA regulations and ethical marketing practices.

Administrative & Internal Support

Prepare, summarize, and present reports for leadership on outreach efforts and performance metrics.
Track, document, and communicate referral progress with internal teams to ensure seamless coordination.
Work closely with the Chief Business Development Officer to support business initiatives and strategic planning.

Required Experience:

Bachelors degree in marketing, business, communications, or a related field required.
1 year experience in marketing, business development, referral outreach, or a related role (internship, part-time, or project-based experience acceptable) required. 2 years preferred.
Basic proficiency or willingness to learn CRM software, email marketing platforms, and data tracking tools.
Strong written and verbal communication skills, with the ability to engage professionally with partners and internal teams.
Ability to manage tasks, meet deadlines, and maintain accuracy in tracking outreach efforts.
Experience using CRM software (e.g., HubSpot, CentralReach), social media management tools, or graphic design software (e.g., Canva, Adobe Spark) preferred
Familiarity with healthcare, behavioral health, or referral-based marketing environments preferred
Exposure to planning and coordinating educational events, networking engagements, or marketing campaigns preferred.

Technical Competencies:

Marketing & Outreach - Basic understanding of marketing concepts and willingness to assist in planning and executing campaigns, events, and community engagement activities.
CRM & Data Management - Ability to learn and use CRM software (e.g., HubSpot, CentralReach) to manage referral tracking and outreach efforts.
Written & Verbal Communication - Strong ability to draft marketing materials, presentations, and outreach emails with clarity and professionalism.
Market Research & Analysis - Basic ability to gather, organize, and summarize industry trends to support business development initiatives.
Social Media & Branding - General knowledge of social media platforms and interest in learning how to support brand messaging strategies.
Event Coordination - Ability to assist in planning, organizing, and executing referral-focused events, such as Lunch & Learns and networking opportunities.
Compliance Awareness - Familiarity with or willingness to learn HIPAA regulations and ethical marketing practices in a healthcare setting.
Project Coordination - Strong organizational skills to support tracking progress and ensuring tasks are completed efficiently.
Email & Digital Marketing - Familiarity with or willingness to learn email marketing platforms (e.g., MailChimp, Constant Contact) and digital outreach strategies.
Graphic Design & Content Creation - Basic ability to use design tools (e.g., Canva, Adobe Spark) to create simple marketing materials.
Basic Data Reporting - Ability to track and report key marketing and referral metrics using spreadsheets or basic reporting tools.
Public Relations & Outreach - Strong interpersonal skills and interest in community engagement strategies to build relationships with external partners.

Core Competencies:

Collaboration & Teamwork
Initiative & Learning Agility
Attention to Detail
Time Management & Organization
Interpersonal Communication
Adaptability & Problem-Solving
Customer Focus
Professionalism & Dependability
Creativity & Initiative

Kind Behavioral Health (KBH) is an equal opportunity employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Kind Behavioral Health

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Partner Relations & Brand Coordinator